When you’re running a business or leading a team, it can be difficult to know where to focus your attention because everything feels important. That’s why making data-based decisions around where and how you spend your energy is important—it removes the guesswork. It creates clarity around where your time and energy will result in the [...]
Developing powerful messaging can be one of the toughest challenges businesses face in marketing and branding. You do so much, and you know it all, but how do you convey your organization’s value to your audience? How do you tell them the 1,000 reasons to work with you in under 50 words? Many businesses focus [...]
Quick, a pop quiz. Are branding and marketing the same thing? If you answered yes, think again. They’re not the same. In fact, the difference is crucial to understand if you want your business to grow effectively. Branding vs. Marketing Branding: Branding is your company's personality. It's how you talk, look, and handle sales calls [...]
Whether you’re running a one-person or 1,000-person company, you’ve got a brand. And all brands need to be maintained and protected to do their job. With the importance of social media and digital marketing, your brand plays a significant role in your company’s relationships. It’s the face of your organization, setting the tone for your [...]